Wednesday, September 22



Idealist page layout people will tell you that it is a bad idea to have blocks of text on screen that require the end user to scroll. But an obvious way to escape that would be to write copy that forces the user to scroll. While it is true that the online news reader's fast paced schedule makes him/her impatient and likely to skip even worthy news items in favour of something snappier, it is also true that any discerning reader would not let go of a well written piece.

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