Tuesday, December 21



Yesterday saw the prominent oriya daily The Samaja selling out its frontpage to Airtel. The full page ad showed Sachin Tendulkar saying something to the effect of "We have arrived". Airtel recently entered the mobile services market in Orissa with the usual bang.

I never expected (or did I?) The Samaja to.... But then.... Gasp.

The stray reader who picks up papers from news stands just to get the headlines would have all the more reason to complain.

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